Your Data Rights: Flowers South Croydon's Privacy Commitment

Introduction

This Privacy Policy sets out how Flowers South Croydon collects, uses, and protects your personal data if you place an order with us. It applies to all individuals locating and ordering from Flowers South Croydon in South Croydon and the surrounding districts. We are committed to ensuring your privacy is protected and managed in accordance with the General Data Protection Regulation (GDPR).

Data We Collect

To process and fulfil your order, Flowers South Croydon may collect the following categories of personal information:

  • Identity Data: Full name of the customer and/or recipient, where applicable.
  • Contact Data: Delivery address, billing address, and contact telephone number.
  • Order Data: Specific details of the products or services purchased, delivery instructions, and any personalized messages or notes provided with an order.
  • Payment Data: Although we process payments through our payment service providers, we may receive confirmation of payment and partial card details as permitted by our processors. Flowers South Croydon does not directly store or access your complete payment card information.
  • Communication Data: Information sent to us via enquiry forms, feedback, or direct correspondence regarding orders placed with Flowers South Croydon.
  • Technical Data: IP address, browser type, and other information collected from our website or systems for the purposes of security and service improvement.

Lawful Basis for Processing Your Data

Under GDPR, we process your personal data on the following lawful bases:

  • Contractual Necessity: Most data, such as identity and contact information, are collected and processed because they are necessary for us to perform our contract with you (i.e., to fulfil your order).
  • Legitimate Interests: We may process data such as order history to improve our service, prevent fraud, and develop new products or services, provided such processing does not override your interests and fundamental rights.
  • Legal Obligation: Some information may be processed to comply with our legal and regulatory obligations (such as tax records).
  • Consent: Where required, such as for direct marketing, we will request your explicit consent (which you may withdraw at any time).

Use of Personal Data

Flowers South Croydon uses your data for the following purposes:

  • To accept and process orders, including delivery and payment facilitation
  • To communicate with you about your order status or any issues
  • To improve our products and services based on feedback and user trends
  • To meet any legal or regulatory requirements
  • To handle customer service requests and complaints
  • For internal record keeping and fraud prevention

Data Retention

We retain your personal data only as long as is necessary for the purposes it was collected for, as outlined in this policy, unless a longer retention period is required or permitted by law. Typically, customer order and transaction data are retained for a minimum of six years from the date of transaction in line with legal and tax requirements. Communication data may be held for up to two years. After these periods, data will be securely deleted or anonymised unless continued retention is needed for ongoing legal matters or disputes.

Our Data Processors

Flowers South Croydon relies on selected third-party processors to carry out essential business functions. These processors may only process personal data in accordance with our instructions and are obliged under contract and law to protect your data. Our main categories of processors include:

  • Payment service providers (for secure payment processing)
  • IT and hosting companies (to provide website, email, and secure data storage services)
  • Delivery and logistics partners (for the fulfilment of orders to your specified address)
  • Customer relationship management and feedback tools (for order and communication management)

We ensure each processor meets high standards of data protection as required by GDPR.

Your Rights Under GDPR

As a customer of Flowers South Croydon, you have a number of rights relating to your personal data under GDPR:

  • The right to be informed: You have the right to know how your data is collected and used, as outlined in this policy.
  • The right of access: You can request a copy of your personal data held by Flowers South Croydon at any time.
  • The right to rectification: If your data is inaccurate or incomplete, you can request that it be corrected or updated.
  • The right to erasure: In certain cases, you can request removal of your personal data from our systems (the "right to be forgotten"), subject to any legal obligations requiring retention.
  • The right to restrict processing: You can ask us to limit the ways in which we process your data.
  • The right to data portability: You can request to have your data transferred to another provider in a commonly used format.
  • The right to object: You can object to processing where it is based on our legitimate interests.
  • Rights regarding automated decision-making: Flowers South Croydon does not use your data for automated profiling or decision making that would produce a legal or similarly significant effect.

To exercise any of your rights, or if you have concerns about how we handle your data, please contact us via our website or by post using the details provided there. We will comply with your requests in accordance with GDPR requirements and may need to verify your identity before actioning your request.

Protecting Your Personal Data

Flowers South Croydon takes careful steps to protect personal data against loss, disclosure, or unauthorised access. We use appropriate technical and organisational measures, such as secure IT systems, data encryption, and restricted access, to keep your information safe. All processors who handle your data are similarly required to maintain its security.

Policy Changes

This Privacy Policy is regularly reviewed and may be updated from time to time. Any changes will apply to all orders placed on or after the date of update. We encourage customers to review this page for the latest information about our privacy practices.

Coverage

This Privacy Policy applies to all customers placing orders with Flowers South Croydon, whether for delivery or collection, throughout South Croydon and the surrounding districts.

Contact and Concerns

If at any time you believe that any information we are holding about you is incorrect or incomplete, or wish to exercise your data protection rights, you can notify us using the contact information available on our website. We are committed to responding professionally and promptly to your feedback or concerns regarding privacy and data protection.